The NAM Association Career Center showcases the career opportunities available in the manufacturing association sector while bringing top quality candidates to those associations seeking in-demand talent.
The National Association of Manufacturers (NAM) is the largest manufacturing association in the United States, representing manufacturers in every industrial sector and in all 50 states. The mission of the NAM is to be the voice for all manufacturing in the United States.
National Association of Manufacturers
Job Title: Manager, Market Research
Department: National Department
Division: Membership and Strategic Development
Reports To: Senior Director, Membership Operations
FLSA Status/Level: Exempt, Professional
Updated: September 2020
The Manager, Market Research, is a key member of the Membership Operations team and is responsible for providing the best possible prospect and member market research to improve and maintain the teams' new member sales, high retention and dues increases.
We seek candidates who share the NAM's core values and identify with the following attributes:
Mission Driven: motivated by the greater purpose of serving our members and achieving the NAM's goal through our individual contributions.
Entrepreneurial Spirit: believes that goals can be achieved and obstacles overcome through individual ownership of responsibilities.
Intellectually Curious: seeks new experiences, searches for knowledge, and solicits candid feedback with an openness to learning and evolving.
Professionally Rigorous: pursues roles that strengthen current skill set and provides new opportunities that will advance individual career path.
Willing Pioneer: Understands the vision of what we are trying to achieve and can bring clarity to ambiguity, solutions to challenges and willing to iterate until best practices are adopted.
Day to Day Responsibilities:
TAM: Responsible for managing the Total Available Market (TAM) of US manufacturing industry managing free, subscription, and third-party firms outsourced to support primary and secondary research. Including, but not limited to Maintaining real-time analysis of members vs. prospects in key segments including by size, geographic, Industry and sector.
Size: Fortune 100, 500, enterprise small and medium manufacturers
Geographic: analysis by region, state and congressional district
Industry: Regularly refining and updating the key industries and the sectors included in each industry.
Demographics: Ownership, FDI, etc.
Network Analysis: Lead the development of how the total addressable market can be segmented and prioritized to engage members and recruit prospects.
Tracking priorities and issues, growth/decline industries and geographic distribution to develop lists of members for targeted outreach and engagement based on company size and demographics.
Identify board matches, business connections, association connections, supplier awards and customer & supplier list and community engagement of both the company and individual contacts.
Deep Dive Research: Perform through and complete analysis to support both immediate needs and package findings for broader distribution and application.
Industry Overviews: Provide regular updates on the drivers of industry growth, decline, priorities and key stakeholders.
Backgrounder development and support: Provide research support, analysis and feedback on members and prospects, as requested.
Briefings on key issues: share key findings for custom projects to larger audience for re-use and educational purposes.
The National Association of Manufacturers (NAM) is the largest manufacturing association in the United States, representing small and large manufacturers in every industrial sector and in all 50 states. Manufacturing employs more than 12 million men and women, contributes $2.17 trillion to the U.S. economy annually, has the largest economic impact of any major sector and accounts for more than three-quarters of all private-sector research and development in the nation. The NAM is the powerful voice of the manufacturing community and the leading advocate for a policy agenda that helps manufacturers compete in the global economy and create jobs across the United States.
The NAM’s world-class staff of policy experts provide unmatched access and information on the key issues affecting your business and bottom line. We are on the front lines of a wide range of policy battles, from immigration reform and labor relations, to energy and the environment, to trade policy and taxes. At every turn, we are working on behalf of manufacturers in America to advance policies that help manufacturers do what they do best: create economic strength and jobs.