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Job Title: Associate Director, Membership Development
Division: Membership and Strategic Development
Department: National Department
Reports to: Senior Director, National Department
FLSA Status: Exempt
Position Level: Professional
Updated: September 2020
This position is a key member of the National Department highly successful and committed sales and retention team. This position primary responsibilities are to engage with senior executives at manufacturing companies to ensure membership satisfaction and renewals. The position works with accounts to assess and address areas of interest throughout the year providing solutions and opportunities for member accounts. This position conducts consistent and meaningful phone and web-based interactions with association members, and is responsible for meeting goals for renewal rates, dues base growth and service metrics. The position also contributes to departmental goals. This position also provides guidance and mentoring to new and more junior professionals in the department.
Day to Day Responsibilities:
Thorough heavy outbound telephone and electronic communication efforts, the Associate Director, Member Relations’ primary goal is to create and deliver value for member organizations.
Build relationships with members/prospects through understanding specific member needs and applying knowledge of association services.
Utilize a consultative approach to conduct high quality member interactions.
Continue to educate and communicate with members/prospects on the benefits of association membership through compelling articulation of the membership model and value proposition.
Create semi-custom service plans for members based on their individual needs and priorities.
Collaborate with the retention team, policy team and other association staff to ensure targeted and substantive delivery of membership services.
Work with member company executives to maintain engagement and activity levels to drive membership renewals.
Maintain a current view into membership pool and renewal pipeline, including scheduled interactions and recommendations for service steps.
Determine appropriate tactics to drive urgency in sales cycle, including special offers, engagements, meetings/teleconferences or discounts.
Document progress, opportunities and contacts by capturing the information from the association’s database.
Participate in retention training to improve retention expertise.
Work collaboratively with sales acquisition and retention team members focusing on mid-market accounts to meet annual goals set for retention and revenue growth.
Assist in guiding and leading by example other newer or junior members of the team on process and territory management
The above list of responsibilities is representative of the position and is not intended to limit or preclude other responsibilities and tasks that may be associated with or added to the position.
Bachelor’s degree in business, marketing or relevant field;
5- 7 years of demonstrated successful experience in a membership role or account management;
Background or strong interest in politics and business policy issues is highly desirable;
Must be able to meet personal and team weekly, monthly, quarterly and annual financial goals;
Exceptional written and oral communication skills are essential;
Excellent relationship-building skills and transactional sales experience;
Proficiency in computer skills including MS Office programs, database and internet research;
Ability to work as an effective team member or team leader;
Strong project management skills;
Ability to work flexible schedule to meet high volume work periods;
Ability to work effectively in a financial and deadline driven work environment;
Ability to work effectively in a team environment.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
About National Association of Manufacturers
The National Association of Manufacturers (NAM) is the largest manufacturing association in the United States and one of the nation’s most influential advocates for manufacturing. By joining the NAM, you become part of a spirited and dynamic team that is driven to succeed. We recognize and reward our staff with competitive pay and annual performance-based bonus programs. We offer an outstanding benefits package that includes health, dental, and vision insurance, life, short-term and long-term disability, flexible spending accounts, SmarTrip, and a 401(k) Salary Deferral plan with employer match and contributions, and ample vacation and sick leave. Become part of a fast-paced team passionate about keeping the United States the world leader in manufacturing.